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Note!
Define your intentions, topic & audience
Define your intentions, topic & audience: We've found that the easiest way to get from book idea to book launch is to start with why you want to write a book.
Become an idea machine & master framer
Become an idea machine & master framer: Writing needs to be broken up into two very separate and very distinct practices.
First drafts & storytelling
First drafts & storytelling: “First I vomit all over the page. Then I edit like crazy.” —Paul Jarvis
Build your audience
Build your audience: What? Why are we talking about branding, audience building, and marketing when the book isn’t even finished?
Iterations & editing
Iterations & editing: “Be clear first, and clever second. If you have to throw one of those out, throw out clever.” —Jason Fried
Pricing & tiered pricing
Pricing & tiered pricing: There are so many models for pricing a book it can be dizzying. Really, it comes down to two factors:
Writing software & formatting
Writing software & formatting: The best tool for writing your book is the writing tool you’re most comfortable using. Especially when writing a draft, the software isn’t as important as the writing is.
Platform + distribution
Platform + distribution: Although we touched on this a little in the previous lesson with the format you need for each platform, let’s talk about each platform now.
Crafting a sales page
Crafting a sales page: Before we get into what goes onto a sales page for your book, we need to let you know how to collect one of the most important pieces for it—the book blurb!
Launching
Launching: Hot dog! You made it. And now there’s one last push—telling the world about your book!